Bottlenose
Bottlenose helps organisations reduce accidents and save lives by influencing workplace behaviour and guiding safer everyday decisions so every employee returns home safely.
The name Bottlenose comes from the way dolphins gently nudge one another in the right direction; a simple action that reflects the core principle behind behavioural science. This thinking became the foundation of the new identity, conceptually representing that idea of guidance, influence, and behavioural nudging.
Project Scope:
Brand Strategy
Brand Mark + Word Mark
Visual Identity Design
Brand Guidelines
Marketing Collateral
Social Media Advertising
This thinking became the foundation of the new identity.
See a behind-the-scenes look at my rebranding process with this engaging video posted on Instagram