Process over everything

Crafting a purpose-driven brand is essential for a meaningful connection with your customers.

My 10 step Branding Process underscores the importance of this approach, ensuring a compelling and resonant brand identity for your business.

  • A no-obligation 30-minute Zoom Discovery Call tailored to your schedule, this session serves as an opportunity for you to share insights into your business, challenges, and goals. I'll then guide you through an overview of my process, packages, and timelines, ensuring clarity and alignment for a potential collaboration that suits your businesses needs.

    Ready to build your brand? Let’s talk!

  • After our initial discovery call, I will send you a detailed PDF containing the packages, process, and timeline we discussed. This allows you to review the information at your convenience and share it with any team members or senior decision-makers before making your final decision.

  • Once a Package has been confirmed, I will send across your invoice for your initial payment. On receiving payment confirmation, I can then schedule and secure the time in my calendar and send across my Branding Questionnaire for us to discuss during our Strategy Session.

  • A Branding Questionnaire will be supplied and discussed during our scheduled ZOOM call so I can align your business goals with my process to ensure the long-term success of your brand.

  • In our call, I'll delve into your business, your role, current challenges/goals, expectations, target audience, competitors, and industry to ensure a thorough understanding.

  • After collaboratively defining the brand strategy in our session, I meticulously distill our discussions into a comprehensive Strategy Summary. This concise document encapsulates key insights, objectives, and strategic decisions. Additionally, I curate visual Moodboards, offering a glimpse into potential design elements inspired by our conversation, ensuring a visual alignment with the strategic direction we've crafted together.

  • Now, onto the exciting part! In this phase, I will diligently craft your brand identity, presenting you with a visually stunning representation of our collaborative vision.

  • During this call we will engage in a thorough review and discussion of the presented new identity. The Identity presented will be supported by contextual mock-ups so you can get a real insight to your brand in-action.

  • In this stage, we open the floor for discussion and refinements. Your feedback is invaluable, and we'll collaborate closely to ensure every detail aligns perfectly with your vision, making any necessary adjustments to achieve an impeccable outcome for your brand.

  • Upon your approval of the proposal, I will provide you with all the essential materials to effectively market your brand. This typically includes your Brand Guidelines and a folder containing key Brand Assets.

    Ready to build your brand? Let’s talk!


Timeline: 6 Week Process

Week 1 & 2

Discovery Call

Strategy Session

Moodboards

Week 3 & 4

Brand Development & Design

Week 5

Brand Proposal Presentation & Review

(Presented via ZOOM)

Week 6

Delivery / Brand Launch

(Brand Guidelines & Asset Folder)