Nexl
From cold software to a more connected brand. Our goal was to establish a refined and confident design system that reflects Nexl’s role as a high-trust, future-focused partner to ambitious law firms.
By capturing their blend of professionalism, warmth, and insight, we created a brand that redefines what growth looks and feels like in law, blending minimal, tech-driven design with natural textures and warmth.
Post-rebrand, Nexl secured $23M in Series B funding to accelerate their growth platform for law firms.
Project Scope:
Brand Strategy
Brand Mark + Word Mark
Visual Identity Design
Brand Guidelines
Marketing Collateral
Social Media Advertising
A refresh that refined the system, while protecting existing brand equity.
See a behind-the-scenes look at my rebranding process with this engaging Instagram Reel posted on LinkedIN.
In just 60 seconds, you'll see that this brand refresh wasn’t about decoration, it was about direction.
