The Edge
The Edge Human Performance Labs mission is to create a leading space for health and performance testing with the client experience at its very core. They strive to achieve positive change with proven science and insight that works in the real world.
Project Scope:
Logo Design
Brand Identity Design
Brand Guidelines
Social Media Content
Marketing Collateral / Ongoing Support
Website Design
The home of champions
We wanted to create something that would look timeless, legible & professional by combining a simplistic mark and san-serif type.
Through the use of colour & custom brand patterns we are able to disrupt their market and break through the noise in order to establish themselves as something innovative and exciting while being attractive to new and existing athletes.
We’ve redefined their brand image and applied it consistently across multiple touch-points of the business from marketing collateral, social media, client resources, web design to the office interior.
The branding has proven its worth by continuing to allow The Edge HPL to have a consistent, memorable and engaging brand experience throughout every aspect of their business such as their recently launched podcast, Fuel like a Champion.
Even down to fleeting content such as social media posts they should be easily identifiable as your brand. If you removed your logo, would you still recognise it as you? Unique markings and brand patterns can go a long way in crafting a superior brand experience at every touchpoint for your audience or customer. Social media content that has a consistent identity allows your audience to trust, recognise and believe in your business.
The team at The Edge HPL with their exhibition at the Dubai Active Show as they look to inspire & empower the next generation of champions. It’s always great to see a clients branding in action across physical assets and this is no different.
“…revolutionised my business from the way it looks and feels to the overall client experience…”
“Having Tom on board my team has revolutionised my business from the way it looks and feels to the overall client experience in terms of landing on my websites and also on my social media handles. Tom is for me, the best graphic designer I have come across. His level of professionalism is second to none and the way in which he grasps ideas is absolutely fantastic. He makes it seamless to work alongside and is entirely efficient in the way he handles his work and gets the final product over to me. I can’t recommend toms work anymore highly, it’s allowed my business to grow quite exponentially over the last couple of years that we’ve been working together and for me Tom’s a huge asset and core member of my team that I couldn’t be without.”
Dr Scott Robinson (PhD MSc SENr) - Founder, The Edge HPL