FinÉire
Finance doesn’t have to feel like finance. FinÉire’s goal is to make finance feel clear, accessible, and empowering for Irish SMEs; combining trust, expertise, and modern technology to help businesses navigate financial challenges with confidence.
Project Scope:
Brand Strategy
Brand Mark + Word Mark
Visual Identity Design
Brand Guidelines
Yes, financial brands should feel professional, accessible and controlled but that doesn’t mean they have to feel like finance.
See a behind-the-scenes look at my rebranding process with this 1 minute video posted on Instagram.