CHIP’d
This is how we helped transform complex golf technology into an award-winning brand built for the future of the game. The challenge wasn’t simply creating a logo. It was building a connected ecosystem that could scale across multiple sports, products, and technologies while still feeling premium, modern, and instantly recognisable. The result is a visual identity designed to feel intelligent, scalable, performance-driven, and built for the future of sport.
Post-rebrand, CHIP’d went on to win the PGA Show Pinnacle Award 2026.
Project Scope:
Brand Strategy
Brand Mark + Word Mark
Visual Identity Design
Brand Guidelines
Marketing Collateral
Social Media Advertising
This is how we helped transform complex golf technology into an award-winning brand built for the future of the game.
See a behind-the-scenes look at my rebranding process with this engaging video posted on LinkedIN.
The challenge wasn’t simply creating a logo. It was building a connected ecosystem that could scale across multiple sports, products, and technologies while still feeling premium, modern, and instantly recognisable.
