Human Performance Lab
Their mission is to make high performance achievable for everyone. Whatever your profession, background or your goal, they are driven to put you in the best position to optimise your health, enhance your performance and get more out of your life for longer.
Project Scope:
Logo Design
Brand Identity Design
Brand Guidelines
Social Media Content
Marketing Collateral
Website Design
Test your limits.
Progress is a key element of the Human Performance Lab and this is represented through the staggered shape of the mark moving from one level to another upwards.
The dynamic angle used is to represent an athletes momentum, moving towards their goal. The choice to spilt the icon into 2 colours is to represent the Practitioner and Client working together. Using negative space in this logo I was also then able to create a letter ‘H’.
The Result: A simplistic and memorable brand mark that can easily extend in to all future marketing touch-points of the business. Scaled large or small, this mark still really stands out as a true representation of the Human Performance’s mission…to help their athletes go further.
— Richard Tucker, Founder & CEO, Human Performance Lab
“Before working with TJS Creates on our rebrand we lacked the professional guidance, knowledge and skill set to be able to design and bring our brand to life which TJS Creates has done brilliantly.
The rebrand has given the business a whole new identity that allows me to take the business forward in the right direction to attract the right clients. Our new identity is now a brand myself and the team can be proud of and we’re excited to launch. The reason I’d recommend TJS Creates is because of the Results, the flexibility and turnaround time. There is nothing TJS Creates could have done differently. Absolutely spot on!”