VeloxServ
VeloxServ provide server hosting, data-centre services and internet connectivity to businesses of all sizes with a focus on customer service and satisfaction. From our discovery and strategy call we were able to pinpoint the problem areas the business was facing with its existing branding and the difficulties when marketing online and offline.
Project Scope:
Logo Design
Brand Identity Design
Brand Guidelines
Social Media Content
Website Design
Business Stationery
Marketing Collateral
Your independent UK data centre.
The VeloxServ branding needed to extend beautifully across multiple aspects of the business, scaled at a variety of sizes, with no loss of impact.
The solution: A thoroughly thought out brand mark that represents their business correctly in its most simplistic form.
With newly redefine branding VeloxServ have a brand they can truly be proud of, represents their values, is consistent across multiple touch points and creates a professional image with existing and new customers.
Following the success of the rebrand, we then agreed to supported VeloxServ with the creation of consistently branded social media content to drive awareness of their services, expertise, values and of course show of their newly redefined identity.
As a way to build awareness of VeloxServ’s new Redditch Datacentre, we created a number of social posts for them to organically share across their social media channels to announce the news.
As part of the rebranding process, we also looked at ways to represent the key services VeloxServ provided. Previously VeloxServ was using icons that didn't mirror their existing branding at the time, therefore brand consistency and brand experience was being compromised. Having successfully redefined their branding we developed a way of taking their newly designed brand mark and breaking it into secondary shapes to represent their services.
Now their services are unique enough to identify and differentiate between, while remaining true to their new identity. All of which creates a much more consistent & superior brand experience for their customers.
The newly defined service icons then translate beautifully into social media posts, all uniquely different, but completely on brand.
“I can honestly say TJSCreates has exceeded our expectations in the rebrand and social media design work they have carried out for us. We're very much looking forward to working with TJSCreates as we task them to recreate our website next year along with some wall art design for our offices in the Midlands.”
— Craig Messer - Founder, VeloxServ