MultiRef
An industrial refrigeration company built around modular system design, technical precision and engineered performance. On paper, the business is deeply technical, but branding should not simply mirror complexity, it should organise it.
By extracting patterns, structure and visual logic directly from the company’s own engineering schematics, we were able to build a brand identity that feels clear, premium and intelligently engineered without losing the technical depth behind the business.
Project Scope:
Brand Strategy
Brand Mark + Word Mark
Visual Identity Design
Brand Guidelines
Marketing Collateral
On paper, the business is deeply technical, but branding should not simply mirror complexity, it should organise it.
See a behind-the-scenes look at my rebranding process with this engaging video posted on LinkedIN.
By extracting patterns, structure and visual logic directly from the company’s own engineering schematics, we were able to build a brand identity that feels clear, premium and intelligently engineered without losing the technical depth behind the business.