Exceed
Exceed: High Performance Coaching provides simple clearly applied strategies to improve psychological performance so you can succeed under pressure. They support elite athletes, teams coaches in sport, but also high profile leaders in business and teachers in academic institutions on how to coach the mental and emotional skills required to succeed & unleash their full potential.
Project Scope:
Logo Design
Brand Identity Design
Brand Guidelines
Name Development
Mindset is coachable.
We worked with Exceed to develop a brand name & identity that would dramatically stand out in their space, one that is memorable, easily recognised and cements them as the premier choice for improving psychological performance.
Developing minds to accomplish big goals or achieve the once unthinkable is an important and transformative experience. With all this in mind, we wanted to develop an identity & brand mark that would represent these core elements.
Their new identity is now aligned with their mission and positioned in a way that provides a more memorable, engaging experience compared to what's currently on offer in this space.
Now their services are unique enough to identify and differentiate between, while remaining true to their new identity. All of which creates a much more consistent & superior brand experience for their customers.
The newly defined service icons then translate beautifully into social media posts, all uniquely different, but completely on brand.
