BlueHybrid
BlueHybrid bridges strategy and execution, taking businesses from blueprint to build. The identity centres on the meaning of “hybrid”: two distinct elements coming together to form one.
This idea shaped the foundation for the wider identity, influencing the brand mark, typography, messaging and blueprint-inspired graphics to create a cohesive visual system rooted in what BlueHybrid does.
Business Impact: Technology infrastructure built for a 100+ person international business.
Project Scope:
Brand Strategy
Brand Mark + Word Mark
Visual Identity Design
Brand Guidelines
Marketing Collateral
A rebrand that transformed the meaning of hybrid into a distinctive, connected and scalable visual system.
See a behind-the-scenes look at my rebranding process with this 1 minute video posted on LinkedIN.
